Pick it on your phone. See it on the boot.

MBLEM is a round digital display emblem that takes the place of the rear badge on your BMW. You choose a design in a companion app on your phone, then send it to the emblem, ready for the show.

Try it here. Choose a design on the phone, then press Send to badge.

Visualisation · example artwork

Your badge

Designs

Choose a design

Illustrative. The real app looks different.
Buy MBLEM 82 · £200 Check it fits

Need the 74 mm size? Pre-order MBLEM 74 · £150

For show, exhibition, private-land and off-road use. Not approved by MBLEM for use on public roads in Great Britain. Read product-use information

Only change designs when the vehicle is stationary with the engine off. Never use a phone while driving.

Choose · Send · Show

Three steps. All from your phone.

Choose

Open the companion app and browse a library of animated and still designs.

Send

Pick the design you want and send it to the emblem from your phone.

Show

The emblem shows your new design, ready for the show. Change it again whenever the car is stationary.

Illustrative. The real app looks different.

  1. 01

    Choose

    Open the companion app and browse a library of animated and still designs.

  2. 02

    Send

    Pick the design you want and send it to the emblem from your phone.

  3. 03

    Show

    The emblem shows your new design, ready for the show. Change it again whenever the car is stationary.

Designs shown are example artwork. The designs available to you depend on the companion app.

Before you start

What you’ll need

  1. A smartphone

    You use it to choose designs and send them to the emblem, only while the car is stationary with the engine off.

  2. The companion app

    It’s made by a third party, not by MBLEM.

    App name
    Where it runs
    Connection
    Bluetooth

  3. A fitted emblem

    MBLEM is wired into your car’s 12 V electrics. We recommend fitting by a qualified installer.

    How fitting works

  4. The right badge size

    MBLEM 82 is for BMW models with an 82 mm rear badge, and MBLEM 74 for a 74 mm rear badge. Measure yours before you order.

    Check it fits

The companion app is made and run by a third party under its own terms. MBLEM doesn’t operate it.

For show, exhibition, private-land and off-road use. Not approved by MBLEM for use on public roads in Great Britain. Read product-use information

The app, in brief

What it can do

Only what we’ve seen working on a fitted emblem. As we confirm more, we’ll add it here.

  • Change the design from your phone

    Choose a design in the companion app on your phone, then send it to the emblem.

  • A library of designs

    Browse a library of animated and still designs, and pick whichever suits the day.

  • Still images and animations

    The emblem shows still images as well as animations, so a design can sit quietly or come alive.

Using the app responsibly

Phone safety

Only change designs when the vehicle is stationary with the engine off. Never use a phone while driving.

Read product-use information

Your artwork

Only display artwork you own or have permission to use. Don't display other brands' logos.

That includes car makers’ badges and other companies’ marks.

Questions

Straight answers

Choose the mark your car wears.

MBLEM 82. For BMW models with an 82 mm rear badge. Orders are dispatched within 7 days of purchase.

Buy MBLEM 82 · £200 Pre-order MBLEM 74 · £150

MBLEM 74: We’ll confirm the dispatch timeframe before 74 mm pre-orders open. Cancel for a full refund any time before dispatch.

Check it fits

For show, exhibition, private-land and off-road use. Not approved by MBLEM for use on public roads in Great Britain. Read product-use information

Before you check out

Confirm your MBLEM

Choose a size
You’re buying MBLEM Digital Display Emblem · 82 mm
Price £200
Dispatch Orders are dispatched within 7 days of purchase
Fits For BMW models with an 82 mm rear badge. Check it fits

Your acknowledgement is recorded with your order. Your statutory rights are unaffected.

Tick the box above to continue.