About MBLEM
A digital display emblem made for the show floor, from a UK brand that tells you exactly what it’s for.
The person behind MBLEM
MBLEM is run by a real person in the UK. When you email, your question comes straight to us.
Founder, MBLEM
MBLEM started with a simple observation: the badge on a car has barely changed in decades, while everything around it turned digital.
I wanted to bring something genuinely different to the UK scene — a way for enthusiasts to personalise a show car and make it unmistakably theirs.
MBLEM puts automotive design and digital technology into one of the smallest details on the car, and turns it into the part people remember.
Responsible by design
We say exactly what MBLEM is for.
A lit badge draws attention, so we’d rather be clear from the start. MBLEM is a digital display emblem for show, exhibition, private-land and off-road use, and we present it that way on every page.
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Made for show and display
Car shows, exhibitions, private events, meets on private land, studios, showrooms and private property.
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Clear about the road
We don’t present MBLEM as approved for use on public roads in Great Britain, and we never show it lit on a moving car.
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The same words everywhere
Product pages, checkout and our terms all say the same thing, and you confirm it before you pay.
What MBLEM stands for
Say what it is.
Show what it does.
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An independent UK brand.
MBLEM isn’t affiliated with, endorsed by or sponsored by BMW. We use BMW model names only to say which cars it’s made for.
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Every picture, clearly labelled.
Genuine footage says “Filmed on a real car”. Renders say “Visualisation”. Drawings of the app say they’re illustrative.
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Straight answers.
We recommend a qualified installer, the app is made by a third party, and if we don’t know something yet, we don’t claim it.
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Real people, by email.
UK support by email: questions go to [email protected], and a real person answers.
Labelled, every time
You'll always know what you're looking at.
Where you see genuine footage of the badge on a real car, it's labelled as that. Visualisations we've made to show an idea, and drawings of the app, are labelled too, so nothing is passed off as something it isn't.
- Filmed on a real car Genuine footage of the badge on a car.
- Visualisation Made by us to show a design or an idea.
- Illustrative Illustrative. The real app looks different.
Independent
MBLEM is an independent UK brand.
It isn't affiliated with, endorsed by or sponsored by BMW AG. BMW and BMW model names are trade marks of BMW AG, used only to describe which cars MBLEM is made for.
Get in touch
Questions before you buy?
Email [email protected], or check your badge size first. Real people answer.
For show, exhibition, private-land and off-road use. Not approved by MBLEM for use on public roads in Great Britain. Read product-use information